1999 The miracles of science™
Today, consumers throughout the world invariably associate the red DuPont oval with leadership in innovative science-based materials. This recognition exists because DuPont manufactures quality products and protects their integrity through branding, the process of creating and disseminating a name that can be distinguished from other products and develop customer loyalty and trademarking, which protects brand names from unauthorized and unscrupulous use. Over the years, branding and trademarking products have increased in importance as a result of DuPont’s continued diversification and a steady increase in market competition.