Types of Business Communication
Barbie Carpenter of Demand Media, a digital marketing agency, in an article, shares the four types of business communication:
1) Results-Oriented Communication. This type of correspondence encourages people, especially those in the office, to take actions or follow specific instructions. An example of this is a memo with the weekly goals of a team. It is expected to be motivational to produce solid results.
2) Informational Communication. Some documents are eyeing a goal, but some are simply to inform the audience. For example, an email can be about a change in a policy, a help manual for a particular program or facility, or changes in the organizational structure.
3) Negative Communication. Negative communication requires careful planning. "For example, a human resources specialist might have to write a letter about a layoff or severance package. In this type of communication, the writer should use a firm but empathetic tone and write succinctly to provide essential information in a direct manner.”
4) Persuasive Communication. This refers to proposals or applications for a government grant, funding, or partnership. Lines should be convincing and positive to make an impression and hook the recipient to consider or act on the plan.