To support this purpose, corporate strategyinvolves making far-reaching long-term decisions that look to match an organisation's activities with its business environment. With huge changes in technology and many IBOs ready to make use of web access, Amway felt that the web would be one of the most effective way of meeting their needs.
Read more: http://businesscasestudies.co.uk/amway/meeting-customers-needs-through-the-internet/developing-an-internet-strategy.html#ixzz4PiMDNPwI
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