buyerneeds.Manyofacompany’sactivities—notjust its physical product or service—contribute to differ-entiation.Buyerneeds,inturn,dependnotonlyonthe impactofthecompany’sproductonthebuyerbutalso
buyerneeds.Manyofacompany’sactivities—notjust its physical product or service—contribute to differ-entiation.Buyerneeds,inturn,dependnotonlyonthe impactofthecompany’sproductonthebuyerbutalso