• Social, mobile, and local digital marketing are self-reinforcing and connected.
• As mobile devices become more powerful, they are more useful for accessing
Facebook and other social sites.
• Around 25% of all Facebook visits are from mobile devices, and 30% of its ad
revenue is generated by its mobile audience.
• Local and mobile marketing are highly related: local advertisers most often
target mobile devices.
• The strong ties among social, mobile, and local marketing have significant
implications for managing a marketing campaign in this new environment.
When you design a social marketing campaign, you must also consider that your customers will be accessing the campaign using mobile devices, and often
they will also be looking for local content.