We propose to use the business process model from Tesco Club Card Scheme together with the innovation model
approach from Srivardhana & Pawlowski (2007) business process absorptive capacity (Fig. 1). The model includes
the implementation of this business process model within the NHS, by rewarding patients with 500 Tesco club card
points (£5/$7.6 in vouchers) for each GP appointment and 2000 Tesco clubcard points (£20/$30.6 in vouchers) for
each hospital appointment via text message or online before five working days of their appointments. Tesco Club
Card is the loyalty card of leading British supermarket chain Tesco. For every 150 points Tesco sends a Club
Card voucher worth £1.50/$2.3 in the bank statement. The vouchers are valid for two years. This model is used in
Tesco shops. Club Card holders receive one point for every £1/$1.5 (1 point for every €1 in Ireland) they spend.
Holders can also get extra points on special offers and receive one ‘green ClubCard point’ for every carrier bag they
re-use. These points are stored and built up and at least four times a year (there are sometimes ‘surprise mailings’).
Vouchers can be spent in-store on shopping, online on grocery home shopping or direct, or used on Club Card
rewards where they may increase their value. These can be used to obtain discounted day trips, magazines, hotel
breaks, restaurant tokens and other offers.