Since small firms cannot afford the hardware, software or technical support that comes with Oracle products, Ellison urged Goldberg to build easy-to-use, inexpensive database software to handle the financial accounting of small to medium size companies. Goldberg fondly remembers Ellison saying, "That is the underpinning of [anyone's] business." However, that task turned out to be a considerably more difficult endeavor than simply organizing marketing leads in a database.