This book proposes that Opportunity-Centred Entrepreneurship is a way in which people can respond and work effectively in relation to these issues. Given that entrepre¬neurship is a process, not a fixed role, that the highest-potential opportunities are created rather than discovered, that entrepreneurial working is learned, and that the policy environment may be well intentioned but still not create the 'right' conditions for enterprising activity, an approach is needed which helps the individual to adapt and to act flexibly and effectively in these circumstances.