2. Accelerate Net Restaurant Growth (NRG) and continued sales growth
Net Restaurant Growth or NRG is defined as the change in system restaurants as of the end of a given period compared to the end of the prior period. This change is composed of new restaurants opened, less restaurants closed during the period. In Burger King, it accelerates NRG by creating Master Franchise JVs and Development Agreements. Master franchising is a method that has been employed by most franchise systems. The operational efficiency of these systems, with their distinctly complex organizational form, benefits from increased growth rates of the sub franchises.