The names Granula and Granola were registered trademarks in the late 19th century United States for foods consisting of whole grain products crumbled and then baked until crisp, in contrast to the at that time (about 1900) contemporary invention, muesli, which is traditionally neither baked nor sweetened. The name is now a trademark only in Australia and New Zealand, but is still more commonly referred to as muesli there.[1] The trademark is owned by the Australian Health & Nutrition Association Ltd.'s Sanitarium Health Food Company in Australia[2] and Australasian Conference Association Limited in New Zealand.