Handling editor Maureen George
Acknowledgements Roberta Sottocornola (Circle Science, Tytherington,
Cheshire, UK) assisted in preparing the manuscript that was critically reviewed and
revised by the authors, but did not meet the ICMJE criteria for authorship
(www.icmje.org/) She did not provide any input on the intellectual content of the
manuscript.
Conflicts of interest MF is Chief Executive and therefore a paid employee of
Education for Health which is a not-for-profit charity whose aim is to improve the care
of people living with long-term conditions through the education and training of
healthcare professionals. BD has no competing interests.
Contributorship All authors were involved in the concept and design of this
article. All authors revised the article critically for important intellectual content and gave
their final approval of the version to be published.