Situational influences
• Run out of product/ service – consumers recognizes need
to replace products/services that are used, lost or broken.
e.g. when you runs out of milk , it’s time to buy more.
•Product acquisition – consumers realize new needs as one
purchase leads to another.
e.g. a new couple buying a house realizes the need to buy
furniture, household supplies before moving.
•Result of changed- changes of lifestyle or environment such
move a way from home, new job leads consumers to perceive
new needs .
e.g. students moving to university might perceive new needs of renting an apartment.