In the early thirties a complexion like "Gardenia" (white and waxen) or "Tea rose" (ivory with a touch of pink) was most popular face foundation. Therefore powders applied in rich ivory, light mauve or with a slighty light green touch.
From the mid thirties on women prefered ivory in varying tones of pink, light blue and orange cream. A color - as natural as possible - with an easy bright pink undertone then arised at the end of the thirties.
In the early 1930s rouge in very light pinks was used, if any. Later, from mid to the thirties, raspberry shades, yellow red or purple red were fashionable.