Background: Complementary and Alternative Medicine (CAM) is widely used throughout the UK
and the Western world. CAM is commonly used for children and the decision-making process to
use CAM is affected by numerous factors. Most research on CAM use lacks a theoretical
framework and is largely based on bivariate statistics. The aim of this review was to identify a
conceptual model which could be used to explain the decision-making process in parental choice
of CAM.