· Prepare campaign card that includes campaign strategies, timeline, marketing collateral, communication plan and cost & benefit analysis for CBO approval
· Work with KTB investment product development team on bundling product campaigns
· Coordinate with KTB to ensure all administration and result tracking of joint campaigns
· Initiate new campaigns that would contribute to Bancassurance premium income
· Co-ordinate with KAL operation division and other internal parties that would be impacted by the new initiatives e.g. new business submission, payment, report, etc.
· Work with Marketing Product Development on content of brochures and leaflets and sale script
· Co-ordinate with Marketing Brand and Communication on design of communication tools
· Co-ordinate with external venders on production of sale materials and tools
· Monitor campaign result
· Survey reasons of not responding to campaign
· Give recommendation/ suggestion and actions plan on how to improve campaign result
· Implement actions as per project plan to improve specific area e.g. response rate of loan protection compare to new loan granted by KTB
· Prepare communication tools, sale material and necessary manual for better understanding of KTB LB on our product benefit highlights and selling points
· Influence product mix to licensed brokers through workshops or roadshows
Qualifications
· Bachelors degree in any fields
· Life insurance background at least for 2 years
· Experience in training or coordinate/manage sale team at least for 2 years
· Prepare campaign card that includes campaign strategies, timeline, marketing collateral, communication plan and cost & benefit analysis for CBO approval
· Work with KTB investment product development team on bundling product campaigns
· Coordinate with KTB to ensure all administration and result tracking of joint campaigns
· Initiate new campaigns that would contribute to Bancassurance premium income
· Co-ordinate with KAL operation division and other internal parties that would be impacted by the new initiatives e.g. new business submission, payment, report, etc.
· Work with Marketing Product Development on content of brochures and leaflets and sale script
· Co-ordinate with Marketing Brand and Communication on design of communication tools
· Co-ordinate with external venders on production of sale materials and tools
· Monitor campaign result
· Survey reasons of not responding to campaign
· Give recommendation/ suggestion and actions plan on how to improve campaign result
· Implement actions as per project plan to improve specific area e.g. response rate of loan protection compare to new loan granted by KTB
· Prepare communication tools, sale material and necessary manual for better understanding of KTB LB on our product benefit highlights and selling points
· Influence product mix to licensed brokers through workshops or roadshows
Qualifications
· Bachelors degree in any fields
· Life insurance background at least for 2 years
· Experience in training or coordinate/manage sale team at least for 2 years
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