Being ahead of the game on social is imperative if you want to capture the imagination of the masses.
Having a command center in place during sporting games and other major events will help you respond to real-time buzz and act upon potential marketing opportunities.
We demonstrated the impact of this recently at Digital Sport London where we displayed Vizia alongside the live World Cup game of Argentina v Nigeria.
Monitoring UK Twitter mentions we saw immediately the reaction of the fans online to the match and all the action taking place.