The results of the research show that the government sector of Japan considered that
the selling of cartoons, a product which is a kind of “soft power,” and expanding them in
the overseas markets through cartoon production companies and publishing companies, can
make a satisfactory profit. Japan issued a “Cool Japan” strategy for promoting cartoons more
strongly by coordinating with public relations in the government and private sectors. Both
sectors arranged many PR projects, such as exhibitions, events, tourism campaigns, websites,
and cartoon cosplay.