Strength
1. Strong Backing of UK Govt
2. Strong Hub in UK
3. Strong brand presence and excellent global presence
4. It has a fleet size of over 260 aircrafts
5. It has nearly 150 international destinations across 6 continents
Weakness
1. Severe Competition from Cash Rich Middle Eastern Airlines
2. Intense competition means limited market share
Opportunity
1. The Heathrow Terminal is a major hub across the world and it has a major presence here
2.Expanding its global operations