Belgian Godiva Chocolatier is recognized worldwide as the leader
in fine chocolates. From its famous truffles and shell-molded
chocolate pieces to its European-style biscuits, gourmet coffees,
and hot cocoa, Godiva Chocolatier has been dedicated to excellence
and innovation in the tradition for 80 years.
When it came time to continuing the tradition of innovation
and excellence in the mobile channel, Godiva launched the Godiva
Mobile initiative. Godiva Mobile was designed as a way to purchase
goods and build intimate customer relationships. A device-resident
app, Godiva Mobile includes Godiva’s best-selling products and
can integrate with other applications on a BlackBerry smartphone,
including the address book and mapping applications. Consumers
purchase products by simply scrolling and clicking.
Godiva Mobile includes:
• Quick access to Godiva Chocolatier’s most popular products
• The ability to complete a shopping transaction in less than
30 seconds• Rich product descriptions and full-color images
• Address book integration, allowing users to ship with just a few
clicks
• A “One-Touch Store-Locator” that uses GPS or cell towers to
automatically identify stores close to the user’s location
• Secure transactions and password-protected buying
Discussion Questions: Why is Mobile Godiva a good application
for Godiva? In your answer, consider the fact that Godiva chocolates
and other products are usually bought as a gift rather than
for oneself.
Belgian Godiva Chocolatier is recognized worldwide as the leader
in fine chocolates. From its famous truffles and shell-molded
chocolate pieces to its European-style biscuits, gourmet coffees,
and hot cocoa, Godiva Chocolatier has been dedicated to excellence
and innovation in the tradition for 80 years.
When it came time to continuing the tradition of innovation
and excellence in the mobile channel, Godiva launched the Godiva
Mobile initiative. Godiva Mobile was designed as a way to purchase
goods and build intimate customer relationships. A device-resident
app, Godiva Mobile includes Godiva’s best-selling products and
can integrate with other applications on a BlackBerry smartphone,
including the address book and mapping applications. Consumers
purchase products by simply scrolling and clicking.
Godiva Mobile includes:
• Quick access to Godiva Chocolatier’s most popular products
• The ability to complete a shopping transaction in less than
30 seconds• Rich product descriptions and full-color images
• Address book integration, allowing users to ship with just a few
clicks
• A “One-Touch Store-Locator” that uses GPS or cell towers to
automatically identify stores close to the user’s location
• Secure transactions and password-protected buying
Discussion Questions: Why is Mobile Godiva a good application
for Godiva? In your answer, consider the fact that Godiva chocolates
and other products are usually bought as a gift rather than
for oneself.
การแปล กรุณารอสักครู่..
