Second, it might also be advantageous to understand more about how Facebook encourages
different types of communication. What are the individual-level predictors that determine the extent to which users are likely to take advantage of different features and cues for communication? While there is already a growing body of literature on the differential strength of network ties, there could usefully be more study to discern relative perception of such ties and their impact, and the relationship between these and individual users’ psychological characteristics. Related to this, it would be worth exploring expectations of other users within different Facebook contexts, to understand, for example, whether personality predictors play a different role if the user is viewing another person’s profile to appraise that person as a possible romantic partner or simply as someone with whom there is some apparent commonality. Given the previous research bias toward student populations, it may also be useful to
study the perceptions and use of Facebook among other groups.