text only. When sending an HtmL email campaign, always send a “text-only”
email option as well. a text-only email is literally an email that contains only
text and links. most email service providers automatically generate a text
version from your HtmL email, but make sure you read through it before
sending to make sure the formatting is correct.
4. Signature line. email signatures should be standardised on all emails,
whether it is a commercial email marketing campaign or just a day-to-day
correspondence with a customer.
make sure you include the following:
• name of company
• marketing tag line
• Website urL
• contact numbers
• email address
• Social networks, if any (for example, Facebook and twitter)