Though traditional self identity is the foundation of its scholarship, Facebook has
ushered in a distinct portfolio of studies where its premier establishment in the online
environment is the lynchpin. Studies shown in Table 1 probed that topic and either added
new or reinforced traditional perspectives on Facebook and technocultural connections to
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everyday life. Recurring themes involved study of Facebook raw data found on profilers‟
personal pages and the use of Facebook features that provided the tools to create identity,
absorb reaction, and develop group links to advance audience traffic. For example,
Rybas‟ (2008) asserted that Facebook was in essence responsible for relationship activity
with diverse ramifications. Rybas argued that Facebook participation created a new
playbook in relationship tactics “for the sake of a uniform representation of a network
member” (p. 99).