Hemp grows wild on the Indian landscape. Imagine what could be possible if the plant were cultivated with the same attention cotton receives.
"Hemp is the most underutilized natural fiber crop in India," social entrepreneur Sanvar Oberoi said. "Hemp belongs to central Asia. The entire Himalayan belt--Tibet, parts of China, parts of northern India--is home to the world's largest wild cultivation of hemp yet our economy has literally less than 0.1 percent of the global market share. There's literally no industry.