The Research on C2C E-Commerce Website Using Data Mining Tools to Improve the Network Marketing Effect
We used the principle of hyperlink analysis method to mine the website data according to the indicators of the hyperlink analysis. We selected Taobao.com as an object of study. The evaluation indicators of network marketing effect were page views, sales quantity, sales, the number of adding store to bookmark . According to our research, we find Taobao.com stores can use data mining tool to obtain the very good marketing effect.