“We are still building up our online video muscles within our group as well as
cross-functionally,” said Verma “Our hope is that our various experiments will
get us to a point that we are comfortable using video as an everyday tool. It’s
crucial that we connect with the tech-savvy youth customers that comprise
our bridal business before going broader with our other units. They are the
future of our business, so we need to make sure that we get it right with them,
first and foremost.”