Given the above and conceptual models that are shown in figure 1 and 2, the use of customer knowledge
management in e-commerce to gain competitive advantage for organizations is necessary and inevitable, therefore,
the goals of the research are figure out, and investigating the relationship and application of customer’s knowledge
management in gaining competitive advantages of organizations in e-commerce and also the eight followings factors
are investigate: knowledge from customers, knowledge for the customers, knowledge about customers, recording
and spreading customers’ knowledge, quality of the products and services, pace of providing the products and
services, reasonable prices and satisfaction as the output and result of using customers’ knowledge management on
organizations competitive advantage variable in e-commerce and the impact of these factors on the dependent
variable will be investigated.
Given the above and conceptual models that are shown in figure 1 and 2, the use of customer knowledgemanagement in e-commerce to gain competitive advantage for organizations is necessary and inevitable, therefore,the goals of the research are figure out, and investigating the relationship and application of customer’s knowledgemanagement in gaining competitive advantages of organizations in e-commerce and also the eight followings factorsare investigate: knowledge from customers, knowledge for the customers, knowledge about customers, recordingand spreading customers’ knowledge, quality of the products and services, pace of providing the products andservices, reasonable prices and satisfaction as the output and result of using customers’ knowledge management onorganizations competitive advantage variable in e-commerce and the impact of these factors on the dependentvariable will be investigated.
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