The Online Fashion Retail Industry, particularly at the luxury end,
seems to be doing well. Over the past few years, a lot of money has
been invested in fashion retail businesses like Moda Operandi ($46
million), Nasty Gal ($49 million), ShoeDazzle ($66 million), BeachMint
($75 million) and Gilt Group (whopping $236 million). Valuations of
these companies might seem inflated, but these companies are growing
fast with the help of clear revenue stream and a value proposition
that is beyond price advantage.
But while one segment of the fashion industry is savouring growth
with recurring revenue the other segment is stifling to survive. There is
a huge contrast amidst the same industry.
Time is changing, so is technology, so is the media and so should your
marketing.
Businesses are stalling because of their inability to adapt to the shift in
the media consumption behavior of the consumer.
The Online Fashion Retail Industry, particularly at the luxury end,
seems to be doing well. Over the past few years, a lot of money has
been invested in fashion retail businesses like Moda Operandi ($46
million), Nasty Gal ($49 million), ShoeDazzle ($66 million), BeachMint
($75 million) and Gilt Group (whopping $236 million). Valuations of
these companies might seem inflated, but these companies are growing
fast with the help of clear revenue stream and a value proposition
that is beyond price advantage.
But while one segment of the fashion industry is savouring growth
with recurring revenue the other segment is stifling to survive. There is
a huge contrast amidst the same industry.
Time is changing, so is technology, so is the media and so should your
marketing.
Businesses are stalling because of their inability to adapt to the shift in
the media consumption behavior of the consumer.
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