A few studies venture deeper into the characteristics and associa- tions of attraction in buyer–supplier relationships.
Harris et al. (2003) develop a model, where attraction affects trust and commitment positively, increasing the level of cooperation and interaction.
The boundary spanning individual perceives the interaction, and through an evaluative process of assimilation and accommodation becomes more attracted to the other party, closing the loop.
Based on a study of service professionals, the authors find evidence for the social psychology constructs proximity, familiarity, and similarity as attraction antecedents.