5.1.3 Conclusion Drawn From Analyzing AirAsia
The management is of extreme importance in ensuring AirAsia’s success. AirAsia has not only stimulated the low-cost airline industry in Southeast Asia, but also changed the dynamics of the industry. The market demand for low-cost flights is of equal importance. As Hong Kong has a large demand for low-cost flights as analyzed above, it is highly possible that the new market entrants will foster the development of low-cost airline industry, and will attract more investments in the future.