The appellation d'origine contrôlée (AOC) (French pronunciation: [a.pɛ.la.sjɔ̃ dɔ.ʁi.ʒin kɔ̃.tʁo.le]), which translates as "controlled designation of origin", is the French certification granted to certain French geographical indications for wines, cheeses, butters, and other agricultural products, all under the auspices of the government bureau Institut national des appellations d'origine, now called Institut national de l'origine et de la qualité (INAO). It is based on the concept of terroir.