Businesses that rely on CTE are using all of the above-mentioned tools to connect with their customers and their future workforce.For instance, CEV Multimedia, a producer of multimedia educational materials, shares CTE news and success stories on Facebook and Twitter and posts video lesson previews on YouTube.ACTE's Social Media Success.The Association for Career and Technical Education (ACTE) has been using social media for the past three years to interact with education reporters and editors from around the country.ACTE has responded to media requests for data and resources, resulting in 13 stories published recently. In addition, ACTE has been increasing its use of social media for general and targeted advocacy, notably through the Association's first CTE Social Media Advocacy Day.