Environmental issues may also be important in channel strategy. Special considerations and regulations regarding such products as chemicals or food and drug products, to name a few, are too costly for a small start-up to absorb. Competitor strategy is also important to consider since alternative choices may help to differentiate the product. For example, Dell Computer initially chose to use direct mail and the Internet to distribute its products, creating a major differentiation from its direct competitors. Once it became established in the market, it then sought other channels such as electronics retailers.