MOTIVATIONS FOR CORPORATE RESPONSIBILITY
Companies generally experience four strong motivations for acting responsibly:
1. Unethical and irresponsible behavior can result in legal headaches, especially in such areas as financial mismanagement, bribery, and product safety.
2. Such behavior could also result in consumer action such as a boycott.
3. Unethical behavior can affect employee morale. Converse responsible behavior can have a positive influence on a workforce, both at corporate headquarters and in overseas facilities
4. You never know when bad publicity is going to cost you sales. Perhaps this concern is one reason why Nike and other apparel and clothing companies responded so quickly to criticism about allegedly unfair employment practices in developing countries.