During the stressful time of having their first infant, Egypt’s new moms and dads rely heavily on doctors and their parents for advice about which products to buy with 55 percent identifying medical professionals as those they trust the most for recommendations, followed closely by the new grandparents at 52 percent. In contrast, only 16 percent of interviewees in KSA relied on parents for information, and 28 percent in the UAE. 45 percent (UAE and KSA) and 43 percent (Egypt) of interviewees like to hunt around using different tools and sources to find the best information for their babies.