Customer base Edit
A price of 15 cents on folders and notebooks
Walmart customers cite low prices as the most important reason for shopping there.[158] The average U.S. Walmart customer's income is below the national average, and analysts estimated that more than one-fifth of them lack a bank account, twice the national rate.[159] A 2006 Walmart report also indicated that Walmart customers are sensitive to higher utility costs and gas prices.[159] A poll indicated that after the 2004 US Presidential Election, 76 percent of voters who shopped at Walmart once a week voted for George W. Bush, while only 23 percent supported senator John Kerry.[160] When measured against similar retailers in the U.S., frequent Walmart shoppers were rated the most politically conservative.[161] Thus, as of 2014, the "majority (54 percent) [of] Americans who prefer shopping at Walmart report that they oppose same-sex marriage, while 40 percent are in favor of it.