The digital power readily available to the designer is immense. Every aspect of a project can be created and finished to a high professional level on a single Apple Macintosh or PC workstation. Not only has the origination process been made easier, but the ways in which the finished result can be previewed by both designer and client has transformed the way creative people work. Affordable Colour proofers show how printed materials will look, technologies such as PDF files allow instant transmission and distribution; walk-through software previews three-dimensional creations, packaging software folds and makes up packs from flat designs; and slide shows and movies bring presentations to life. Many of the chores associated with repetitive design or editing tasks have been reduced considerably by automated features built into most applications: search and replace, spellchecking, graphic and typographic 'style sheets’, and content management systems to name just a few If you can't find a feature that automates a repetitive task, you can probably create it yourself by recording a sequence of commands as a macro', 'script', or 'action’.