2015 represents a milestone for ASEAN
economic integration. The vision of the ASEAN
Economic Community (AEC) is set to come to
fruition by year end.
The potential market in Southeast Asia is vast
– a region with a combined nominal GDP of
US$2.3 trillion and a population of more than
600 million consumers.
Many companies in the region and beyond
are already latching onto the investment story
and moving to establish an early foothold in a
future economic powerhouse.
Regional expansion for companies will
likely bring new challenges for their finance
functions as these adapt to cope with
additional business demands.
Against this backdrop, CPA Australia and
PwC believe it would be an opportune time
to study how the roles of Chief Financial
Officers (CFOs) and their finance functions