Did you know 76% of all online travel bookings are made through OTAs?
In a perfect world 100% of your booking revenue would be generated directly, however it is not necessarily the best solution, nor the fastest. The key to increasing your occupancy and revenue is creating the perfect balance - to attract, reach and convert your guest.
Consider that OTAs such as Priceline spends over $1 billion dollars a year on marketing and Expedia over $800 million. Being listed on these OTAs allows you to tap into an advertising budget you could never afford.