In this paper we first introduce Community Supported Agriculture (CSA) as an emerging international
movement and special form of direct marketing. We then describe the major characteristics of the farm
enterprises following CSA practices in Hungary, define two different emerging models, and provide
qualitative and quantitative analysis using descriptive statistics. In the ‘Share’ model, members pay in
advance, commit for several months or the entire season and payment is not for the actual produce but
considered as membership fee. In the ‘Vegetable box’ model where there is no signed commitment between
producer and consumer, or any verbally agreed on membership. Using interviews, participant observation
and data from stakeholder meetings, the paper evaluates Hungarian CSA farms as successful, small-scale
mixed horticultural enterprises following organic production practices with innovative communication
channels. The CSA segment is very new in the country. Time is needed for the ongoing enterprises to
develop routines and for new CSA farms to emerge in order to conduct further investigation providing a more
robust country description.
In this paper we first introduce Community Supported Agriculture (CSA) as an emerging internationalmovement and special form of direct marketing. We then describe the major characteristics of the farmenterprises following CSA practices in Hungary, define two different emerging models, and providequalitative and quantitative analysis using descriptive statistics. In the ‘Share’ model, members pay inadvance, commit for several months or the entire season and payment is not for the actual produce butconsidered as membership fee. In the ‘Vegetable box’ model where there is no signed commitment betweenproducer and consumer, or any verbally agreed on membership. Using interviews, participant observationand data from stakeholder meetings, the paper evaluates Hungarian CSA farms as successful, small-scalemixed horticultural enterprises following organic production practices with innovative communicationchannels. The CSA segment is very new in the country. Time is needed for the ongoing enterprises todevelop routines and for new CSA farms to emerge in order to conduct further investigation providing a morerobust country description.
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