: This strategy of minimizing cultural differences is commonly adopted
by ethnocentric organizations. Here managers do recognize cultural diversity but only as a
source of problems. In an ethnocentric organization, managers believe that “our way is the
best way” to organize and manage. They consider others’ ways of doing as inferior ways of
managing. In this approach managers try to reduce the problems of differences by reducing
diversity. They do not think about the advantages of diversity. Such type of organizations
tries either to select a culturally homogenous workforce or to attempt to socialize all employees
into the behaviour patterns of the dominant culture. Ethnocentric organizations, by minimizing
differences, prevent the possibility of benefiting from the many cultures present.