3. DISCUSSION AND CONCLUSION
In the current complex and competitive marketing, gaining reputation is very difficult and it is easy to
lose. Introvert companies, compared to rapid evolution of the market, competitors, distribution systems,
media and new technologies, customers' interests and tastes and their expectations of the company's
products do not receive necessary awareness and don’t use current development in order to achieve
their goals. On the other hand extroverted companies are seeking to ensure customer satisfaction. The
real mission of the marketing is understand the needs and demands of customers and providing
strategies to produce products tailored to its needs and extroverted companies are companies that are
not just looking to sell, But also looking for long term customer satisfaction by providing top quality
products along with their regular life and long-term goals.
In today's competitive world, companies have a customer the main center attention and their satisfaction
is main competitive advantage of organizations. Necessary customer satisfaction is to meet their needs
and demands accurate identification, expectations, desires, strengths and their limitations to buy
products. With access to such information can be detected the factors affecting consumer behavior and
it can be used in marketing decisions. Therefore company's products must be consistent with the
expected benefits to customers. In this regard understanding various dimensions of buyer tendency and
determine the relationship between them with the marketing mix elements is necessary.
REFERENCES