In addition, younger generational cohorts are becomingmore convergent due to globalization (Kirkman et al., 2006) and the advent of technologies like cable TV and the internet which is making the same information and thus the same influences available everywhere (Yelkur, 2002; Ger and Belk, 1996). Kjeldgaard and Askegaard (2006) found that a similar youth culture and ideology exists globally but is