Another aspect of the Facebook experience that was not touched upon in this study is privacy in regard to third party applications. The countless games, quizzes, personality tests, and virtual worlds that clutter the news feed often require considerable amounts of personal information from the users in order to play. According to Cowan (2010), “these games do not necessarily adhere to Facebook's privacy rules. And even if users didn't partake in these thirdparty
applications, their information could still be collected if friends were playing.” (para. 14). Are users aware that these applications are utilizing their information? Or do they feel it is a fair tradeoff for use of the games?