For both Apple and Google, the most critical battleground is mobile computing. Apple has several advantages that will serve it well in the battle for mobile supremacy. It’s no coincidence that since the Internet exploded in size and popularity, so too did the company’s revenue, which totaled well over $40 billion in 2009. The iMac, iPod, and iPhone have all contributed to the company’s enormous success in the Internet era, and the company hopes that the iPad will follow the trend of profitability set by these products. Apple has a loyal user base that has steadily grown and is very likely to buy future product offerings. Apple is hopeful that the iPad will be as successful as the iPhone, which already accounts for over 30 percentof Apple’s revenue. So far, the iPad appears to be living up to this expectation.