What Makes It Smarter
By putting powerful data warehousing appliances in place, Barnes & Noble, Inc. and its publishers can look at trends in ways they could only dream of before. Accessing the solution’s wide array of out-of-the-box analytical tools through a tiered-access portal, merchandising and planning employees can make optimized stocking and promotional decisions on a dime instead of waiting precious weeks. This means the company can better translate changing reading patterns into revenue opportunity, and fewer customers will be disappointed by empty shelves.