There are a multitude of rules of writing and design. Cargo cult
design occurs when designers rigidly apply a design rule without a
clear understanding of why the rule exists or whether it applies to
the situation. The rules moved into the status of being a rule for a
reason. It is important for designers to understand those reasons
so they can critically analyze the situation and make decisions
about the applicability of the rule. Successful design requires
deeply understanding and working within the situational context
and not blindly applying generic rules.
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