Today, tourism and sport enjoy a complementary interrelationship directly affecting the
nations` economy .Also, sport tourism is, nowadays, considered as the most lucrative industry
worldwide. In addition, it may affect the all social strata economically and politically. Thus
needless to say that much more attention should be directed to the industry through clear-cut
policies, visions and constructive plans in this regard. To this end, In this paper, the authors
investigate and offer guidelines for sport tourism development in Zanjan from economic, social
and cultural perspectives .This is an applied research carried out as field study. The statistical
sample is divided into 2 groups:1)Experts including physical education teachers, cultural
heritage and physical education department employees and,2)Customers including different
sportsmen/women traveling to Zanjan. The research tool is a 43 item researcher-made
questionnaire in Likert scale whose reliability and validity were confirmed by a board of
university professors. To process the data,we applied demographical as well as inferential
statistics. The chi-square results revealed that there was a significant relationship between both
experts and customers`perceptions about sport tourism development in Zanjan