To think segments means to think beyond what's obviously out there to see. If
everybody sees segments as obviously consisting of certain demographics, industries, user
groups, buying practices, certain influencing groups, and the like, then the thinking that gives
real power is thinking that transcends the ordinary…
To think segments means to think beyond what's obviously out there to see. Ifeverybody sees segments as obviously consisting of certain demographics, industries, usergroups, buying practices, certain influencing groups, and the like, then the thinking that givesreal power is thinking that transcends the ordinary…
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