Despite the lower price will generate the best products and services to increase rapidly. But there is no way to be helpful at all if the final loss of business entrepreneurs. So every entrepreneur who sells products and services in the premium must not compete in the price war battle decisively. Because we already have reasons why product pricing premium this high. It includes break and with the level of profit. The competition will bring down prices to such a distortion of the original structure. Finally, may entail the loss would be.