Tagging is a popular and frequently used feature of Facebook. Individuals are often notified when they get tagged in a photo and subsequently log on to Facebook to review the photo. As we mentioned earlier, Burke et al. classified photo tagging as a type of directed communication that was positively associated with bonding social capital and negatively associated with loneliness (Burke et al., 2010). Other research also found a significant and positive relationship between social capital and intensity of Facebook use (Ellison et al., 2007). We propose that higher levels of tagging engagement with friends will also be associated with higher levels of Facebook use and emotional attachment to Facebook. Though these hypotheses may seem obvious, we want to verify that alternative hypotheses are ruled out. For instance, an individual may be tagged frequently by his friends, but not spend much time on Facebook himself. Alternatively, the individual may use Facebook very frequently, but abstain from tagging.